A design studio crafting refreshing brands for an ever-changing world β with clients from Sydney to Seoul to San Francisco.
Studio News
Winner winner chicken dinner!
Weβre over the moon to have taken home a Distinction and five Merit awards at the 2025 AGDA Awards! π Our work with Saintly and Best of the Bone is getting some love, and we couldnβt be prouder. Huge thanks to our amazing clients and incredible collaborators for making this possible.
Butter Babyβs Big Moment on BP&O
BP&O has published an awesome review of our Butter Baby work, and weβre pretty chuffed about it. Itβs a fun, thoughtful look at how a so-called βbig blob of fatβ grew into a distinct brand identity and universe. Dive into the piece and enjoy Emily Gosling singing our praises.
Design Week on the Evolution of Fertility Branding
Great article in Design Week on how fertility branding is evolving to balance science with empathy and lived experience. Instead of leaning on pastel clichΓ©s or clinical coldness, brands are now embracing honesty, agency and emotional depth. We were proud to contribute to this conversation with our work for WHEN.
Celebrating wins at the Brand Impact Awards!
Big News! Our work for The Dinner Ladies just scored two silver awards and a bronze at the Brand Impact Awards 2025 for copywriting, brand and illustration. Shout out to our wonderful collaborators, Cat Wall and Jake Foreman, for making this possible.
Catch Ali Ozden at the first Sydney edition of Process
Weβre thrilled to have our Creative Director, Ali Ozden, speaking at Process Sydney 001 - the inaugural Sydney edition of this global event series. Celebrating the real stories behind creative work, from messy middles to lessons learned, the event sparks honest conversations that inspire and grow our creative community. You wonβt want to miss it!
We're Best Awards winners!
Weβre proud to announce that our heavenly fresh brand for Saintly has been awarded Bronze in Small Brand Identity at the 2025 Best Design Awards. β¨ Huge thanks to our amazing collaborators Cat Wall, Untangld and Double Up Studios, who helped us to bring the divine to everyday personal hygiene.
Why donβt we call them βworking dadsβ?
With more dads stepping up to share the parenting load, the conversation around fatherhood in the creative industry is long overdue. Our Creative Director, Ali Ozden joins Katie Cadwell on the NDA podcast to talk about being a Designer Dad β how fatherhood has shaped his creativity, career and mental health, and what it means to show up fully at work and at home.
Big news! π€ βοΈ
Weβve just picked up a Graphite Pencil at the 2025 D&AD Awards for our work on The Dinner Ladies rebrand in the βWriting for Designβ category! Only four Aussie studios were awarded Graphite pencils this year, and weβre thrilled to be one of them. Crafted in collaboration with Cat Wall, the project gave the team the opportunity to craft a distinctive verbal identity that channels the warmth, confidence, and quietly rebellious spirit of The Dinner Ladies' founders.
π Behind the Fresco
Creating The Lake of Revitalisation was a true labour of love for Sherry, our in-house designer and illustrator. The composition leans into classical Renaissance principles β symmetry, proportion, and harmony β using linear perspective to create depth and balance. Inspired by the likes of Brunelleschi and Alberti, the piece blends grand architectural forms with playful, cheeky symbolism. The floral details mix Renaissance flora with refreshing botanicals like rose, mint, lilies and narcissus, all nods to purity, beauty, and renewal.
Shaping Sustainability: Designing KraveBeautyβs First Refillable Lip Oil
KraveBeauty has always aimed to cut through the noise of the beauty industry by creating skincare products that are educational, sustainable, and free from unnecessary over-consumption. For their latest no-BS innovation, we teamed up with KraveBeauty to design a pretty unforgettable, sustainable (and triangular!) packaging concept for their βPlumptious Lip Jellyβ, the worldβs first refillable lip oil.
We're ADC winners!
We are absolutely thrilled to announce weβve scored ourselves a Bronze Cube at the ADC Global Awards for our brand illustration series for The Dinner Ladies. Working withΒ Jake Foreman, we drew inspiration from traditional tattoo art to craft a suite of illustrations that serve as both storytelling tools and branding assets.
Weβre very proud to see this work recognised on the global stage. Huge thanks to The Dinner Ladies and our incredible collaborators for making it all possible.
New work for SBS
We recently had the privilege of creating the artwork for the new SBS podcast, Grand Gestures. A heartwarming listen that shares the memorable stories, traditions and folklores that are passed down through inter-generational connections. If you want to tug on those heartstrings in the best way possible, go check it out.