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Designing for a modern Australia

universal3d1ts

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The Australian flag is about the most controversial piece of Australian design that exists. The arguments – which are in no way unjust – are many, so I won’t use this space to outline the prominence of the Union Jack and the non-existence of any Indigenous Australian iconography (whoops!). Re-imagining the Australian flag is nothing new (I know I was instructed to do it at least 3 times over my primary and secondary eduction), what is new is a thoughtful, considered approach that is simultaneously striking and beautiful whilst also feeling very Australian and patriotic.

I stumbled upon Maegan Brown a couple of weeks ago and was immediately drawn to the approach she took. Created as part of an AGDA masterclass, Maegan was briefed to “re-design the Australian flag to represent a modern Australian identity”.

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Although her approach is nothing groundbreaking, it is very well balanced and amazingly well executed. I think this all comes down to the initial intent of the design, one that Maegan explains as a need to capture the “essence of Australian culture/heritage whilst representing a modern Australian identity; the design promoting a sense of timelessness and familiarity. ” It’s all quite simple and succinct, allowing a sense of flexibility and appropriation that our current flag just doesn’t agree with.

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Her reasoning behind every design decision is firmly rooted in Australian society and its history. It’s the most sound approach I have seen, and by far the most graphically appealing. Please, head over to her site and read about the project’s journey, it’s really quite something.

— Ash