proudly showing off their work.

We love a good brand refresh and for this project we found that Junglfy had a mutual understanding on the importance of a strong brand presence.

There’s no doubt these guys are leaders in their industry and are transforming urban landscapes into beautiful ‘greenafied’ spaces. They are growing rapidly, as is their list of big clients. We developed a strong brand strategy to support Junglefy’s mission of pioneering in their space.

Out of that a clear vision was born: Junglefy – Growing cities. With limited access to images of Junglefy’s creations we concentrated on designing a broad identity with strong typography and images of raw materials used in their process.

Have a look at what we’ve done to date. Next up, the Junglefy website…watch this space!

Paradise. When we got the call to work on the launch strategy for an exclusive piece of paradise in Byron Bay we quickly obliged. All of us dream, some of us dream big. The vision realised through The Owners Club is a once in a lifetime opportunity for those with enough spare change. We began with the design of a strong brand identity for The Owners Club along with a somewhat, cheeky, under-the-radar launch campaign to promote this one-off offer. We are currently rolling out the website so while we keep busy have a look through at the identity and the bespoke, beautiful brochure that we put together. We’ll leave it a bit mysterious, as it should be.

Who doesn’t love a colourful cushion! We certainly do, which is why we were so chuffed to be the chosen agency for the new KAS Australia website. KAS is a leader in home fashion, consistently pushing the boundaries to produce quality products, always on-trend.

It all began with a brand piece and a couple of workshops – working towards a broader strategic shift to clearly communicate the KAS brands on offer. The new site is custom-built, on a scalable Drupal platform made to support KAS’ growing online presence. Our number one goal: make it easier for people to shop online. Check it out (and then check out).

When Jo Scard (of the Jo Scard Agency) saw the communications landscape changing in the PR world, she knew she needed to adapt. We got on board, leading the way.

The design concept was simple – bold and beautiful arial photography with the new farm inspired name ‘Fifty Acres’. A new name for a new positioning. A logo was born and this new identity rolled out consistently across a number of items including a quirky tea towel (which we love!).

Working seamlessly with Jo towards a looming launch deadline and co-ordinating many moving parts, we had everything ready to go for launch day. We’re very proud to have seen this one through and love the end result.

“Universal Favourite's creative genius competes with agencies ten times their size along with their ability to project manage and deal with every issue, big or small. This made them an absolute joy to work with.”

– Jo Scard, Fifty Acres Principal

We had to get the personality just right for this little gem of a site.

Que is a Sydney-based (but travel-happy) editor and radio maker. For over a decade she’s cut stories for film and television for the likes of the ABC, Channel 9, Channel 10 and the BBC, among others.

So you know how we love food, right? Well, that’s why we were so pleased to get on board with the team at Holroyd City Council with what’s since become a poster child for the Love Food Hate Waste initiative: the Love Your Leftovers cookbook.

Love Food Hate Waste is a government-run initiative about giving our food some much deserved love and wasting less. It’s a cause we’re passionate about and we were so happy to be involved.

Open the pages of our cookbook and you’re greeted with the smiling faces of the Holroyd area community elders and their recipes, tips and tricks on how to make the most of your leftovers. We just loved this tasty project!

When Diversity Consulting realised they had outgrown their brand identity, they looked to us to lead them down the path of a complete re-brand, to match their evolving business.

From this the new Symmetra visual identity was born. And along with it, a new definition of success, integrating social, environmental and ethical perspectives. It was a complete transformation, to confidently position Symmetra as the thought-leader of their industry.

The expansive identity rollout, including a newly designed website (soon to be launched) and supporting collateral lives up to expectations from their roster of high-profile clients like the Commonwealth Bank. We aimed to produce perfect brand symmetry across all touch-points, capturing that elusive balance of authority and approachability, with a healthy splash of creative intelligence.

It’s a great honour to design for another creative agency, and a challenge we eagerly met. We knew thinkbone’s web presence needed a rethink – to deliver a website to reassure prospective clients, showcase projects and earn ‘street-cred’ within the industry. With leading Parallax scrolling and other Javascript flourishes, we told the thinkbone story, true to thinkbone style.

Visit the thinkbone website and scroll, baby, scroll.

“From the moment the brief went out Universal Favourite were engaged and deeply interested in not only what we did but who were and who we wanted to be. They translated our needs into something that went beyond the brief... You always hope that a collaboration will surprise you with the results and toss up some unexpected magic. This one simply knocked our socks off.”

– Dean Friske, Creative Director

Always put the end user first. That’s our motto. That’s also what BT Financial Group (BTFG) did when they decided to improve the Employee Experience for all 4000 employees, and embark on a ground-breaking project to put their employees first.

With research and a mountain of insights, we partnered up with BTFG to research, develop and produce a series of organisational guidelines and pilot-packs for creating engaging employee experiences. The success of this project has BTFG buzzing and the project has begun to introduce real, positive change across the organisation.

“UF worked on site with us, to collaborate closely on a project that we really wanted to get right. They kept us sane by helping us turn our research findings into something tangible, engaging, useful and truly gorgeous. With their help we made the impact we were hoping for, and now we’re headed in a new and exciting direction.”

– Ellie Nicol, Customer Centred Design Team

The Art Series Hotel Group were launching a series of sexy artist-inspired hotels in Melbourne and were looking for an agency. With names like Cullen, Olson and Blackman on board we were super keen to get involved.

We wanted each hotel to embody the essence of the artist’s unique personality, approach and aesthetic while at the same time remaining true to the top-notch hospitality on offer. This involved a fully integrated strategy including developing brand and messaging strategies, launch campaign, identity and collateral across channels including website design.

We loved working on this project and are thrilled to see the hotels enjoying massive success and many accolades.

Check out the website, and book a room!

“We were blown away by the creative concepts presented by Universal Favourite at pitch stage. They presented an exciting creative solution that will set the hotel group apart and take it on to the world stage.”

– Mark Challis, Marketing Director