proudly showing off their work.

When Diversity Consulting realised they had outgrown their brand identity, they looked to us to lead them down the path of a complete re-brand, to match their evolving business.

From this the new Symmetra visual identity was born. And along with it, a new definition of success, integrating social, environmental and ethical perspectives. It was a complete transformation, to confidently position Symmetra as the thought-leader of their industry.

The expansive identity rollout, including a newly designed website (soon to be launched) and supporting collateral lives up to expectations from their roster of high-profile clients like the Commonwealth Bank. We aimed to produce perfect brand symmetry across all touch-points, capturing that elusive balance of authority and approachability, with a healthy splash of creative intelligence.

It’s a great honour to design for another creative agency, and a challenge we eagerly met. We knew thinkbone’s web presence needed a rethink – to deliver a website to reassure prospective clients, showcase projects and earn ‘street-cred’ within the industry. With leading Parallax scrolling and other Javascript flourishes, we told the thinkbone story, true to thinkbone style.

Visit the thinkbone website and scroll, baby, scroll.

“From the moment the brief went out Universal Favourite were engaged and deeply interested in not only what we did but who were and who we wanted to be. They translated our needs into something that went beyond the brief... You always hope that a collaboration will surprise you with the results and toss up some unexpected magic. This one simply knocked our socks off.”

– Dean Friske, Creative Director

Always put the end user first. That’s our motto. That’s also what BT Financial Group (BTFG) did when they decided to improve the Employee Experience for all 4000 employees, and embark on a ground-breaking project to put their employees first.

With research and a mountain of insights, we partnered up with BTFG to research, develop and produce a series of organisational guidelines and pilot-packs for creating engaging employee experiences. The success of this project has BTFG buzzing and the project has begun to introduce real, positive change across the organisation.

“UF worked on site with us, to collaborate closely on a project that we really wanted to get right. They kept us sane by helping us turn our research findings into something tangible, engaging, useful and truly gorgeous. With their help we made the impact we were hoping for, and now we’re headed in a new and exciting direction.”

– Ellie Nicol, Customer Centred Design Team

The Art Series Hotel Group were launching a series of sexy artist-inspired hotels in Melbourne and were looking for an agency. With names like Cullen, Olson and Blackman on board we were super keen to get involved.

We wanted each hotel to embody the essence of the artist’s unique personality, approach and aesthetic while at the same time remaining true to the top-notch hospitality on offer. This involved a fully integrated strategy including developing brand and messaging strategies, launch campaign, identity and collateral across channels including website design.

We loved working on this project and are thrilled to see the hotels enjoying massive success and many accolades.

Check out the website, and book a room!

“We were blown away by the creative concepts presented by Universal Favourite at pitch stage. They presented an exciting creative solution that will set the hotel group apart and take it on to the world stage.”

– Mark Challis, Marketing Director

Get Vibrant! approached us with a unique challenge. They were launching a new online health and fitness program and they needed our help to position it out there in the world.

The system, “built for humans, not robots” understood the little slip-ups we experience as we try our best to be healthy. We had a lot of fun exploring the health and fitness world, developing an insights-driven messaging strategy that would show Get Vibrant! as a serious competitor in the health and fitness market.

We crafted communications for their three distinct target markets as well as a playful identity with a unique voice. This site was designed with love and many bespoke features that any designer/developer will appreciate –

Have a look for yourself, visit the website.

We don’t shy away from working remotely with clients and after a few initial Skype conversations we jumped at the chance to work with the dedicated team at the newly named Alice Vet to develop a new brand & identity.

The Alice Vet came to life with rich, warm colours, landscape-inspired elements and contemporary typography, all contained with a seal of excellence to represent the quality of the care they offer. Our tails were wagging designing collateral for their much cared-for patients.

Now with the new building open, Alice Vet is looking and working better than ever, and committed to getting the local animal population back on it’s feet (or umm, paws).

“Ana, Dari and the team from Universal Favourite were so easy to work with. Despite the distance and lack of opportunity for face-to-face meetings, they were able to understand my business and create a brand that suits our image perfectly.”

– Deb Osborne, Owner/Manager

CanTeen is one of Australia’s most established and respected not-for-profits, dedicated to helping young people living with cancer.

We got involved with CanTeen to develop a new brand called “Now What” at its very inception. Born out of the need to reach an older youth market, this brand had to be delicately developed to create a world where young people could be actively involved and supported through their cancer experience.

In order to best understand this market, we undertook positioning research and led intensive brand development workshops to create a brand platform and identity, as well as consulted for the development of the website.

It was inspiring working with such a passionate team on such an incredible project.

“Thanks for the fabulous brand overview. There have been lots of oohs and aaahs around the office. I am looking forward to continuing to work together in the future!”

– Francesca, Team Leader, National Projects and Policy

We were asked by one of our favourite clients (S&C) to help them visualise the customer experience for one of their banking clients.

Using a carefully crafted graphic language, we designed this stunning (very large format) map, which proved to be an invaluable tool for communicating the findings to the senior management team.

“Universal Favourite have worked with us a number of times to bring to life and visualize strategically complex business, product and service design challenges. Our key financial services client rated our most recent work together as "an awesome example of service and experience design". UF's ability to bring creative design skills to our projects is critical for us - they're now a real partner who we work with continuously.”

– Mike Priddis, Director

Inspire is a leading not-for-profit helping to improve the lives of young people. When Inspire wanted to redevelop the identity of one of their flagship services, they contacted Sydney’s most experienced agencies to pitch. Once the best agency was chosen (us :) ) we began working to redevelop Reach Out.

Throughout the process of design and roll out, the brand and its applications were tested for relevance to the target market and our work was given the big tick of approval. We designed a detailed style guide and identity system and designed and co-developed the extensive new website.

This work set Reach Out on its way to becoming a global brand, which has since launched in the US and Ireland with more to come.

“The Reach Out website had been around for 10 years, so it was critical to ensure we didn't erode brand awareness or loyalty in the process. We were left with a strong identity and great tools, which remain useful working tools to implement the identity for years to come.”

– Jordana Blank, Marketing and Communications Manager

HELPING TWO LOVERS COMMIT TO STAY YOUNG AND GROW OLD TOGETHER

With this small project we created a fun and whimsical tale for the upcoming betrothal of two dear friends. To fit with the feel of the day we designed a distinct style and typography that was carried through to various elements, including spice mixes as a thankyou for everyone involved.

PENNY ARCADE

With free reign to create a retro feeling brand to sit alongside vintage and antique furniture, clothing and homewares, we gave birth to this exciting brand and collateral.

THE MODERN WOMAN’S ANTHOLOGY BOOK DESIGN

The Modern Woman’s Anthology brought together wise Australian women with something to say. We loved the idea behind this book and were happy to be a part of it. The project launch was a wild success and our book design was happily received. See it, and buy it on Amazon.

GOALPOST PICTURES AUSTRALIA

Goalpost is a long established independent TV and film production company who we helped with a logo tidy-up, and the creation of a website and other stationery pieces. Visit their website.

Cotswold Furniture brings high quality fabulous furniture to Australia and parts of Asia and the pacific.

Over the years, we’ve helped to bring a similar quality to the Cotswold brand identity, through the development of their stationery suite, brochures and the much anticipated Cotswold Collections catalogue, as well as a new and easy-to-browse catalogue website. With style and detail throughout, Cotswold is looking as fine as their furniture.

View the website.

The Potts Point Bookshop is a charming oasis. With a carefully considered book collection and extremely passionate staff, you’ll never leave without a renewed love of books.

We had fun working on their Summer Catalogue and ran a mini brand workshop, which helped this small business to find a succinct way to articulate who they are and what makes them different.

Whitehouse is a leading design institute with campuses in Sydney and Melbourne. Our brief: evolve the visual identity. The result: a timeless new website and handbook, brochures, posters a year book and email communications.

Visit the Whitehouse website.