The Art Series Hotel Group were launching a series of sexy artist-inspired hotels in Melbourne and were looking for an agency. With names like Cullen, Olson and Blackman on board we were super keen to get involved.
We wanted each hotel to embody the essence of the artist’s unique personality, approach and aesthetic while at the same time remaining true to the top-notch hospitality on offer. This involved a fully integrated strategy including developing brand and messaging strategies, launch campaign, identity and collateral across channels including website design.
We loved working on this project and are thrilled to see the hotels enjoying massive success and many accolades.
Check out the website, and book a room!
“We were blown away by the creative concepts presented by Universal Favourite at pitch stage. They presented an exciting creative solution that will set the hotel group apart and take it on to the world stage.”
– Mark Challis, Marketing Director