Bound Round

Helping kids get more from travel

Just like us (supposed) grown-ups, kids love to travel. But with Mum and Dad calling the shots, there’s always the chance they’ll miss out on something really cool.

Supported by an active community of young people, travel app Bound Round was created to give kids the lowdown on some of the world’s top places. If they ever find themselves headed there, children with the app will know exactly what they’ve got to look forward to – and what to make sure gets put on the itinerary. Parents love it too, as the stories, photos, videos and games help kids get a greater sense of place, in an engaging way.

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It’s been a big success, with Virgin Australia even featuring it in their in-flight entertainment system. But one thing the US engineering team hadn’t quite cracked was the UX, so founder Janeece Keller asked us to make some recommendations and help make the app more intuitive for little fingers.

Making the big world smaller

One of the key changes we made was to make the world more accessible, turning what was a single entry point – the world – into a series of easy to manage place cards, which were simple to flick through and explore.

Kids also have the chance to be a Bound Round reporter, posting photos and reviews of the places they’ve been to add their voice to a community of young people curious about the world.

With over 1 million families using Bound Round, the app is going from strength to strength, with key learnings being applied to the team’s next project ‘School Safari’, which aims to make planning school excursions easier for parents, teachers, and of course, kids.

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