Crafting a website, from the ground up
As one of Sydney’s favourite coffee roasters, Coffee Alchemy has a dedicated following among locals and baristas alike, so when they asked us to redo their website, we wanted to serve up something special.
In such a crowded market, it can be a challenge standing out. We found a simple way to do just that, while making it easier to drive people to purchase.
We designed and implemented a big, bold, responsive horizontally scrolling site, with impactful imagery that made a hero of the coffee, and Coffee Alchemy’s distinctive packaging.
We also helped boost the brand’s expert credentials, by introducing some artisan coffee making supplies in with their regular stock.
Each of Coffee Alchemy’s signature blends have a unique character and flavour. We drew these out in the blend labels, using expressive patterns and type to profile their distinct personalities.
But it wasn’t all about the design. Because of the wide range of consumer and wholesale customers, we also created a bespoke order processing system in the back end, building it from the ground up, so to speak.
Like many great crafts, a passion for coffee rewards those with curiosity, so tucked away in the site is a ‘Roaster’s Keep’ section, which takes a little exploring to uncover. There, the brand’s alchemists tell the personal stories of their favourite brews, share some secrets, and offer insights into what they love so much about the world’s favourite bean.
I got Gumption!
To top it all off, we extended the visual style of the main website into a website for Gumption – Coffee Alchemy’s spot for city dwellers to pick up a brew and relax, nestled in the Strand Arcade.