The Roar Effect

Putting an end to youth suicide

The Roar Effect is changing the world. It is a movement created to connect youth around the world. This is a community that has the audacious goal of putting an end to youth suicide by 2020.

We've worked with Glen Gerreyn on a number of projects to date including The HopeFull Organisation. Always a powerful spirit and an inspiring individual, he came to us to help him define a vision for and create a youth movement.

His affiliation with the C3 Church means he has a good avenue for ensuring continued engagement of youth by connecting the youth ministries around the world. His motto is that if he doesn't achieve this by 2020, then he will by 2030 and if not, then by 2040. You get the picture. He won't rest.

We helped him bring his vision to life.

Brand manifestoBrand strategyCampaign content Environmental brandingIdentity systemLogo & brandmarksPrint design
Digital strategySite design

When people raise their eyebrows in positive disbelief, that’s when you know you’re onto something big.

Glen Gerreyn - Global Youth Director, The Roar Effect
Beginning with a vision and a strategy workshop

In the workshop we talked, and talked and talked. And then we talked some more. We talked about C3, about Jesus, about Glen, about suicide. We talked about young people, about communities, about hope, about purpose.

We talked about the past, and we talked about the future. All of which helped us shape and define what The Roar Effect is, its place in the world, and what we believe it will and can achieve.

About the visual identity

We created an identity system that was bold. A sensitive mix of a secular mission to change the world (for the better) with some religious undertones.

This was an inclusive campaign so it had to have a revolutionary flavour and hold back from being too overtly religious.

The lion

The lion is a religious figure and also a representation of something powerful and strong. This symbol was to epitomise The Roar Effect, and it was particularly close to Glen’s heart as he has been called “the friendly lion”.

Celebrity support

The movement got some celebrity support with Prinnie Stevens backing the cause and performing at the launch. Below you’ll see our concepts for The Roar Effect news publication.

There is plenty of work to be done

This is a global epidemic. Every year, almost one million people around the world die from suicide – that equates to 3000 deaths every day, or one every 40 seconds. Worldwide there are more deaths due to suicide than by murder and war combined. Suicide is the second biggest cause of death worldwide among 15-19 year olds.

Flash mob

A flash mob was organised to launch the event. Thousands of people attended with The Roar Effect flags, placards and signs waving in the air.

It was a very powerful start to a great cause!

If you like what you see and think we would create something amazing, we'd love to hear from you - let's work together.