A design studio crafting refreshing brands for an ever-changing world — with clients from Sydney to San Fran to Seoul.
Studio News
We're ISTD Award winners!
We’re excited to share that we've won two Certificates of Excellence at the ISTD’s International Typographic Awards! Our work on the Future Super and The Other Art Fair projects were recognised in the Identity category. A huge thank you to our incredible clients and collaborators—we’re so fortunate to have worked together to bring these amazing projects to life!
Celebrating Jack Forrest: Emerging Designer and AGDA Finalist
Our talented designer, Jack Forrest, is a finalist in the Emerging Designer category at this year’s AGDA awards. Jack joined UF in early 2021 with an impressive portfolio of personal work, despite having graduated just three months earlier. Since then, he has worked on projects, including The Dinner Ladies' rebrand, branding for x15ventures and Temper Group, and packaging design for Zero Co. In addition to his project work, Jack actively supports the creative community by giving career talks at UTS, his alma mater.
Nala’s Bold New Campaign
When we design brands we often envisage how they may position themselves as a disruptor, and create meaningful change within an industry / category. The best of those brands continue to disrupt and create change long after we've done our work - Nala is a great example of that. With their latest campaign "Sorry to offend you" they are tackling public breastfeeding and celebrating motherhood - and once again disrupting a category. We can't wait to see more!
We are BEST Award winners!
We are thrilled to have won 2 Golds, a Silver and 3 Bronze awards at the 2024 Best Design Awards!
We are so lucky to have worked on such great projects, so a huge thank you to our clients and our awesome collaborators!
It's Nice That!
'It's Nice That' recently celebrated our Dinner Ladies rebrand project, praising its vibrant and dynamic visual identity. The article highlights how the new design leans into its punk flair and refreshing attitude, capturing the essence of Dinner Ladies with a fresh, engaging look.
Pushing the boundaries of sustainability
Congrats Zero Co! 👏👏👏
A brand-shift and packaging project we were honoured to work on (we'll share more later.) For now though, we're so happy to see Zero Co launching this brave and meaningful new direction for their product range.
Queen of the sunshine!
We are thrilled to welcome Mary Morrish as the newest member of the UF team! Mary has joined us from UTS, where she graduated with a degree in Visual Communication Design. She's got a passion for typography, illustration, and making things move. Mary views the sun as her personal mascot of positivity, and as the self-proclaimed queen of the sunshine, she's here to sprinkle a little extra brilliance into our studio. When she's not basking in the sun's glorious rays, you can find her listening to obscure Welsh bands, drinking large quantities of tea or just following the sunlight wherever it leads.
Coming soon 😇
Last year we had the pleasure of working with the founders of heavenly freshness, proprietors of the coveted “new butt” confidence, Saintly. From strategy and naming, verbal and visual identity, through to packaging and web design, we helped them launch heavenly toilet upgrades to the world. Case study coming soon…
New work for SBS
We recently had the privilege of creating the artwork for the new SBS podcast, Grand Gestures. A heartwarming listen that shares the memorable stories, traditions and folklores that are passed down through inter-generational connections. If you want to tug on those heartstrings in the best way possible, go check it out.
Meeting booth of our dreams
Our meeting booth was in desperate need of some jazzing up. So we tasked in-house designer and illustrator Joy Li to give it some UF personality and she did not disappoint, delivering this incredible karaoke inspired art installation. Check out the full artwork on our socials.
Piece of Mind
Sometimes all we need to find some peace of mind is a reason to relish staying in. Introducing our 3 limited-edition 1000 piece puzzles. Designed by none other than our talented in house illustrators Joy Li, Lucy McGinley and Jack Forrest to bring you some well deserved piece of mind.
Uffsite 2024
You can't spell fun without UF and our annual Uffsite is a true testament to this. Mix together a whacky dress up theme, poolside mojitos and karaoke and you have yourself a bonding weekend that dreams (and nightmares) are made of.