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A design studio crafting refreshing brands for an ever-changing world β€” with clients from Sydney to San Fran to Seoul.


A whole new way to do some good.


Research & Development (Under NDA)

Monkey Baa Theatre Company

A theatre company with genuine character.

Good Pair Days

An end-to-end overhaul for wine (without the pretentiousness).

Keen for more? Right this way.

Studio News

Wholesome B Corp Certified! πŸ›’

A huge congrats to our friends over at Wholesome for receiving their official B Corp Certification! The company doing a whole lotta good now has the title to prove it πŸŒπŸ’š

Our Designers Go Back to School

Two of our UTS alumni, Joy Li & Jack Forrest, returned to campus to judge the 2023 VisComm Graduation Show Awards in the Branding category. There was lot's of fantastic talent shown on the night and an honour to present the award to four very talented up-and-coming designers.

We're Giving the Gift of Education

We love a birthday at UF and our clients birthdays are no exception. So each year we gift them a unique pin, designed and produced by yours truly, to represent a donation to a charitable foundation.

This years pin is dedicated to The Pinnacle Foundation. An organisation focused on enabling young LGBTQIA+ Australians to overcome challenges arising from their identity through providing educational scholarships, mentorship and access to opportunities for a bright future.

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We're Good Design Awards winners!

Our work with Krave Beauty has come home with another shiny win, this time at the Good Design Awards 2023 for our Animation work on the Slowdown Skincare campaign. A big round of applause again to the full team who worked with us on this project and congrats to all the winners and finalists from this year!

New Client: The Dinner Ladies

We have been cooking up something very tasty with our newest client The Dinner Ladies 🍴 Keep your eyes on this kitchen for a rebrand full of alotta love and alotta attitude coming soon.

UF Gift Guide

The art of gift giving can be very rewarding, but also can be a slog when trying to find the perfect gift for your picky aunt, the sister who has it all, or your co-worker who has wildly inconsistent taste. But don't fret because we have you covered. We've collated our top gift picks that can satisfy everyone from your 80-year-old grandma to your 2-year-old nephew.

Shop the gift guide

The results are in...

At UF we're not afraid to ask the hard questions. The questions that some may deem as inappropriate for light lunch time chat. But not us. We seek the answers we all deserve. Sign up for our newsletter in the link below to participate in the next instalment!

Ali is a mentor for Assisterhood!

This Ken is a mentor. Our Creative Director, Ali Ozden, has joined Assisterhood as a 2023 mentor, helping to guide aspiring young female-identifying professionals on their paths to success.

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We're AIGA 365: Year in Design winners!

We have another international win under our belt! Our work for KraveBeauty, Flaus and The Other Art Fair have been recognised in the AIGA 365: Year in Design competition for Brand & Identity Systems and Motion Graphics/Animation.

A New Dawn for Dentistry

The 100-year-old dentist studio came to us in need of a complete brand overhaul. They required a fresh brand that echoed their mission to bring a new dawn to the dentist experience - one that celebrated beauty, modern practice and was personal and considered.

Looking to the Renaissance period, we played with the link between the fresh, contemporary perspective it brought to European culture and that which Adawn was bringing to dentistry.

Check it out


Part of our unfinished series, some visual explorations into the idea of seamlessness. Shout out to our intern Su (@sswwtang) for helping us bring these to life!

We're Best Awards Winners!

We are very proud to share that our work for Flaus has put another accolade under its belt, receiving a Silver in Design Craft at the 2023 Best Design Awards. A special mention to Mitch Eaton for his talented 3D wizardry.

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