A design studio crafting refreshing brands for an ever-changing world — from Sydney to San Fran to Seoul.


A tasty rebrand for a better planet.


An intimacy brand that’s actually in touch.


A beauty brand without the boring bits.

Mosh visual identity


Building a trustworthy brand to help men with their health.

Good Pair Days packaging

Good Pair Days

An end-to-end overhaul for wine (without the pretentiousness).

Studio News

Welcome Joy!

We’re delighted to introduce the newest member of the Universal family, Joy Li! Bringing to the table bright ideas and a keen eye for detail, Joy will be a fresh-faced addition to grace the screens of our remote studio. While this isn’t her first rodeo, Joy has accumulated four years of brand experience under her belt and has worked with the likes of Adobe and HP. When she isn’t locked-down, she likes to go outside and snorkelling. We’re glad we can welcome her into our home(s).

New Client: Flaus

Get ready to open wide for Flaus as we help them bring their ingenuity and dedication to sustainability in the oral care and beauty space. We can't wait to welcome you into their world.

New Client: Future Super

We’re super excited to be working with Australian superannuation fund Future Super. Focused on creating a prosperous future, free from climate change and inequality, they’re a client we couldn’t be more proud to have.

Iku (Case Study Coming Soon)

Want to look after the earth? Lunch is a good place to start. IKU started as Sydney's first plant-based eatery from a tiny shop in Glebe in 1985. We've been working with the team to update their brand identity as they transition into becoming a healthy and sustainable online delivery service – enticing Australians everywhere to eat their world better. Case study coming soon.

Winning and Grinning

We've had our new look awarded 'Site of the Day' by some of our favourite sites, including Awwwards and Mindsparkle Mag! It's a huge honour to have our hard work recognised by these industry-leading bodies. Big smiles all around.

UF Offsite 2020

We escaped to Cattai for the weekend for our 2020 UF Offsite! We’re all feeling incredibly lucky to be able to spend some much needed quality time with each other after the whirlwind that’s been 2020.

Songs to Stay Home to

Watched everything on Netflix? Finished that 2000 piece gradient puzzle? Sounds like its time to get comfy, put on your nicest work pyjamas and have a littleboogie to our new playlist. ✨

Follow on Spotify

The Movie Club

Every month someone from the UF team picks a movie, we all watch it, then come together and have a little banter about it. Got any good movie recommendations? Let us know! 🎥 🍿

AGDA Judging

We're excited to announce that our Client Service Director Kristen Walsh is judging the AGDA awards this year!

Unwanted Fantasies

Urinal fugitives, udder frisbees and unripe fish – all unfortunate fictions that live in our favourite universe. Introducing “Unwanted Fantasies,” an in-house challenge that will see us take turns to flip an unwanted fantasy into an unbelievable fact. Utterly fascinated? Follow our Instagram (@universalfavourite) to see what we get up to! 🐄

Crazy Songs for Crazy Times

Feel like you’re losing your marbles? Embrace it. Listen to our new lockdown playlist! 🔥

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Best Finalists

The finalists for Best Awards 2021 have been announced and we are so excited that our work for Youthforia made the list. We are finalists in 5 categories - colour, photography, 3D, identity and packaging. Winners are announced 8th October, wish us luck!

Got a project in mind? Say hi.