A design studio crafting refreshing brands for an ever-changing world — from Sydney to San Fran to Seoul.


A tasty rebrand for a better planet.


An intimacy brand that’s actually in touch.


A beauty brand without the boring bits.

Good Pair Days packaging

Good Pair Days

An end-to-end overhaul for wine (without the pretentiousness).

Studio News

We're AGDA Awards Winners

Congrats to all the studios, designers and students awarded this year at AGDA! We’re thrilled to have picked up 8 awards, 1 distinction, 7 merits and a judge’s choice for our work with Youthforia, IKU, Mosh and LBDO. A big thank you to all our amazing clients who we've had the pleasure to work with.

Welcome Joy!

We’re delighted to introduce the newest member of the Universal family, Joy Li! Bringing to the table bright ideas and a keen eye for detail, Joy will be a fresh-faced addition to grace the screens of our remote studio. While this isn’t her first rodeo, Joy has accumulated four years of brand experience under her belt and has worked with the likes of Adobe and HP. When she isn’t locked-down, she likes to go outside and snorkelling. We’re glad we can welcome her into our home(s).

New Client: Flaus

Get ready to open wide for Flaus as we help them bring their ingenuity and dedication to sustainability in the oral care and beauty space. We can't wait to welcome you into their world.

New Client: Future Super

We’re super excited to be working with Australian superannuation fund Future Super. Focused on creating a prosperous future, free from climate change and inequality, they’re a client we couldn’t be more proud to have.

Unripe Fish • Unwanted Fantasies

Unripe and unbelievably salty. Sherry’s take on an unripe fish for our ongoing in-house challenge ‘Unwanted Fantasies’. 🍣

Winning and Grinning

We've had our new look awarded 'Site of the Day' by some of our favourite sites, including Awwwards and Mindsparkle Mag! It's a huge honour to have our hard work recognised by these industry-leading bodies. Big smiles all around.

Koala Birthday Pin

We love a birthday at UF and each year we design and produce a little wearable pin for our clients. This year the pin represents a donation to the Port Macquarie Koala Hospital, where we're planting eucalyptus trees to help feed our hungry and dwindling koala population.

The Movie Club

Every month someone from the UF team picks a movie, we all watch it, then come together and have a little banter about it. Got any good movie recommendations? Let us know! 🎥 🍿

New Client: No Mo-Stache

The beauty salon you can fit in your bag is getting a rebrand only we could pull off. Keep your eyes peeled and lips waxed for more to come!

Unwanted Fantasies

Urinal fugitives, udder frisbees and unripe fish – all unfortunate fictions that live in our favourite universe. Introducing “Unwanted Fantasies,” an in-house challenge that will see us take turns to flip an unwanted fantasy into an unbelievable fact. Utterly fascinated? Follow our Instagram (@universalfavourite) to see what we get up to! 🐄

Crazy Songs for Crazy Times

Feel like you’re losing your marbles? Embrace it. Listen to our new lockdown playlist! 🔥

Follow on Spotify

Best Finalists

The finalists for Best Awards 2021 have been announced and we are so excited that our work for Youthforia made the list. We are finalists in 5 categories - colour, photography, 3D, identity and packaging. Winners are announced 8th October, wish us luck!

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