Your cart
Your cart is empty! Shop all

A design studio crafting refreshing brands for an ever-changing world β€” with clients from Sydney to San Fran to Seoul.


Research & Development (Under NDA)


A whole new way to do some good.

Good Pair Days

An end-to-end overhaul for wine (without the pretentiousness).

Keen for more? Right this way.

Studio News

Wholesome B Corp Certified! πŸ›’

A huge congrats to our friends over at Wholesome for receiving their official B Corp Certification! The company doing a whole lotta good now has the title to prove it πŸŒπŸ’š

New Client πŸ‘€

We are in our food era, and absolutely loving it. A cult favourite, Boston-based meal delivery service have come to the UF doorstep for a rebrand that will make their rocking up at your doorstep all that much tastier. Stay tuned for more!

Piece of Mind

Sometimes all we need to find some peace of mind is a reason to relish staying in. Introducing our 3 limited-edition 1000 piece puzzles. Designed by none other than our talented in house illustrators Joy Li, Lucy McGinley and Jack Forrest to bring you some well deserved piece of mind.Β 

Shop the puzzles

Uffsite 2024

You can't spell fun without UF and our annual Uffsite is a true testament to this. Mix together a whacky dress up theme, poolside mojitos and karaoke and you have yourself a bonding weekend that dreams (and nightmares) are made of.

New Client: Knemo

Did someone say Gen-Z meets Korean-innovation meets skincare? Knemo did. Meet our newest client planning on taking the skincare world by storm one innovative beauty product at a time.

We're Good Design Awards winners!

Our work with Krave Beauty has come home with another shiny win, this time at the Good Design Awards 2023 for our Animation work on the Slowdown Skincare campaign. A big round of applause again to the full team who worked with us on this project and congrats to all the winners and finalists from this year!

We're Best Awards Winners!

We are very proud to share that our work for Flaus has put another accolade under its belt, receiving a Silver in Design Craft at the 2023 Best Design Awards. A special mention to Mitch Eaton for his talented 3D wizardry.

The results are in...

At UF we're not afraid to ask the hard questions. The questions that some may deem as inappropriate for light lunch time chat. But not us. We seek the answers we all deserve. Sign up for our newsletter in the link below to participate in the next instalment!

Our Designers Go Back to School

Two of our UTS alumni, Joy Li & Jack Forrest, returned to campus to judge the 2023 VisComm Graduation Show Awards in the Branding category. There was lot's of fantastic talent shown on the night and an honour to present the award to four very talented up-and-coming designers.

We're Giving the Gift of Education

We love a birthday at UF and our clients birthdays are no exception. So each year we gift them a unique pin, designed and produced by yours truly, to represent a donation to a charitable foundation.

This years pin is dedicated to The Pinnacle Foundation. An organisation focused on enabling young LGBTQIA+ Australians to overcome challenges arising from their identity through providing educational scholarships, mentorship and access to opportunities for a bright future.

Read more


Part of our unfinished series, some visual explorations into the idea of seamlessness. Shout out to our intern Su (@sswwtang) for helping us bring these to life!

We're AIGA 365: Year in Design winners!

We have another international win under our belt! Our work for KraveBeauty, Flaus and The Other Art Fair have been recognised in the AIGA 365: Year in Design competition for Brand & Identity Systems and Motion Graphics/Animation.

πŸͺ This site uses cookies to help it run smoothly.

We’ll be in touch...promise.