A design studio crafting refreshing brands for an ever-changing world — from Sydney to San Fran to Seoul.



Building a trustworthy brand to help men with their health.


Creating a brand system with a clear vision.

Good Pair Days

An end-to-end overhaul for wine (without the pretentiousness).

Studio News

UF Offsite 2020

We escaped to Cattai for the weekend for our 2020 UF Offsite! We’re all feeling incredibly lucky to be able to spend some much needed quality time with each other after the whirlwind that’s been 2020.

The Movie Club

Every month someone from the UF team picks a movie, we all watch it, then come together and have a little banter about it. Got any good movie recommendations? Let us know! 🎥 🍿

New Client: TAFE

We’ve been working with TAFE to help them develop their Connected Learning guide in order to better facilitate remote learning. With the need for Connected Learning to be more widely available and accessible during these unprecedented times, this project felt particularly important to us and relevant to the changing nature of how we learn and work.

Wellbeing Sessions

During these uncertain times, it’s important to remember to be kind and to be kind to yourselves. The team have been taking part in fortnightly wellbeing sessions under the guidance of psychologist Ben Caunt of Bondi Psychology Clinic. We’re grateful that we’re able to come together, rest, reflect and recharge and just to appreciate the good things.

New Client: Tropic Labs

We’re excited to be working with Tropic Labs, a body care brand that creates effective, innovative products backed by science for people that want to add a little getaway to their everyday. Universal Favourite and Tropic Labs, we’ve got great chemistry.

Our new website is live!

Of course you know that, because you’re looking at it. Have a browse around, tell us if you like it, or if you hate it. No wait, don't tell us if you hate it.

D Q&A Webinar

We're thrilled to have launched a new webcast and handbook eight-part series called D Q&A with our favourite Melbourne-based strategy shop untangld.

Every webcast episode features a Q&A panel discussion with a range of guests that have created, guided or invested in popular direct brands from around the world such as (Google, Facebook). 

To find out more visit the D Q&A website below.

Learn More

Songs to Stay Home to

Watched everything on Netflix? Finished that 2000 piece gradient puzzle? Sounds like its time to get comfy, put on your nicest work pyjamas and have a littleboogie to our new playlist. ✨

Follow on Spotify

Taking it slow with KraveBeauty

KraveBeauty is a skincare company that believes the decisions we make should be deliberate. We created a campaign direction that would not only draw attention to their belief in intentionality but be a movement that people were proud to be part of.

We reached Slowdown Skincare, a nod to the idea that skincare isn’t fast fashion and effective sustainability isn’t all or nothing — it’s getting more people to slow down and make more considered consumption decisions.

Read the full case study below.

Case Study

The universe is expanding and so are we

Say hello to Sherry, the newest member of our growing design team. Sherry came to the Universal Favourite crew fresh out of university and with some exciting Sydney-based internships under her belt.

She’s got a keen interest in illustration and learning more about making things move. Aside from a drive to expand her skillset and make her creative mark, she works hard as a way to fund her somewhat obsessive sneaker habit and spoil her baby — a five-year-old Border Collie.

Ready to set things straight?

An Australian direct-to-consumer clear aligners service came to us in need of a name and brand that would help them stand out in the at-home aligner market. We developed their name, identity and packaging - creating an honest brand that feels equally friendly and trustworthy. A bright, confident, happy design for bright confident, happy people. Read the full case study below.

Case Study

Complements now available at Top3 by Design

We’re proud to announce that Complements is now available for purchase at Top3 by Design. Top3 carries up to 3 products per category, showcasing the very best of design pieces around the world.

Curious? Lover of all things chocolate and design?

Buy Complements

We just landed a pretty cool project

We’re excited to announce that we’ll be working with a digital-first, customer-driven youth brand that aims to make makeup more playful for the Gen Z market. Watch this space. 👀

Got a project in mind? Say hi.