Best of the Bone makes bone broth. Not the miracle-elixir kind, or the drink-this-and-your-chakras-will-align kind, but the real-100%-organic-grass-fed-slow-simmered-and-genuinely-good-for-you kind. In evolving their brand, we took our cue from the product itself: unfussy, honest, and quietly full of goodness. We reduced everything down to its bare bones, embracing the blunt, matter-of-fact nature of bone broth while finding playful ways to amplify what’s inside. It’s a brand that knows bone broth might seem simple, but when you boil it all down, it’s anything but boring.
- Verbal Identity •
- Visual Identity •
- Illustration •
- Brand writing •
- Packaging design •
- Brand guidelines
Collaborators
- Brand Writer • Daniel St. Vincent
- Type Design • 205TF
The Dinner Ladies
Turning up the heat and heart on dinnertime.
