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Mid / Senior Designer / Design Director

About Universal Favourite

Universal Favourite is an award-winning international design studio founded in Sydney. We help brands play a little wild and win with impeccable style. We have clients from Sydney to San Francisco to Seoul and work with businesses of all sizes, from Start Ups to Scale Ups to Fortune 500.

The role

Designers/Design Directors at UF play a vital role in the studio. You’ll be hands-on, building the brands we’re known and loved for – from strong ideas, through to identity creation and the detail and finish of brand systems – thinking holistically about how brands come to life and flex across all channels and touchpoints. Our projects span brand identity and execution; with a strong emphasis on verbal and visual identity, including art direction, but also on making things real through packaging design, digital experiences and campaigns.

You’ll work closely with the Creative Director, strategists, writers and client partners to build thoughtful, distinctive brands that live confidently in the world. This role suits someone who cares deeply about craft, thinks in systems, and is on the path or ready to step into greater creative leadership.

You’ll lead projects from concept to delivery, contribute meaningfully to the creative direction, and support the growth of designers around you. Depending on your experience, this role may include broader leadership responsibilities across teams, clients and projects.

What you’ll be doing

  • Developing strong, considered brand ideas and translating them into beautifully crafted design solutions

  • Leading projects across identity systems, packaging, digital (web and motion), campaigns and brand applications

  • Mentoring and supporting designers through ideation, development and delivery

  • Presenting work clearly and confidently to internal teams and clients

  • Collaborating closely with the Creative Director, strategists, writers, producers and client partners

  • Managing multiple projects at once, balancing quality, timelines and client expectations

  • Contributing to creative thinking beyond your own projects, helping lift the work of the wider studio

What we’re looking for

  • 6+ years’ experience working in a studio or agency environment

  • Strong experience creating and delivering considered brand systems

  • Confidence working across identity, packaging and digital

  • Experience leading projects and mentoring junior designers

  • A clear communicator who enjoys collaboration and feedback

  • A proactive mindset and genuine curiosity about brands, culture and craft

  • A growing understanding of how great creative work lives within real-world constraints including timelines, budgets and client needs

  • Motion experience is a bonus, but not essential

We look for people who are exceptionally talented, curious, and thoughtful. We care deeply about the work, but we care just as much about how we work together day-to-day, being smart, easygoing, hardworking and genuinely collaborative.

If all this sounds like you, UF might just be the right home.

To apply

Please submit your portfolio and resume below. Applicants must be eligible to work in Australia, full-time and unrestricted, and sorry, no working holiday visas! This role is based in our Sydney studio. Please note, this is not a remote role. 

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