An adorable butter alien from another planet set the stage for a brand story like no other.
Butter Baby, a brave explorer from the paradise planet Butterlandia, travelled through space to save his home. He discovered weird and wonderful worlds before eventually crash-landing on Earth, where he found rich, abundant butter and friendly humans, or as he called them ‘humblabubs’. Captivated, he decided to stay and share his traditional Butterlandia treats from his humble store in Blok M, Jakarta.
Our task was to take our client’s initial narrative, build in lore, craft the Butter Baby character, and transform it into a distinctive and out-of-this-world brand identity. Somewhere between strategy and sci-fi, the result was the creation of valuable IP and a brand world that extends far beyond desserts. Spanning immersive retail experiences, merchandise, collaborations with artists and celebrities, digital content and new product development, the Butter Baby brand is positioned for global franchising and multi-platform engagement.
- Verbal Identity •
- Visual Identity •
- Character / IP design •
- Brand writing •
- Motion •
- Illustration •
- Art direction •
- Animation •
- Website design •
- Packaging design
Collaborators
- Hero Animation & Character Rigging • Double Up
- Brand Writer • Daniel St. Vincent
- Character Animation • Butter Baby
- Photography • Client supplied
- Store Design & Store Photography • Crosby Studios
The Dinner Ladies
Turning up the heat and heart on dinnertime.
