Butterlandia, a paradise planet where Butterfolk lived happily for trillions of years, was in trouble. A brave explorer named Butter Baby ventured into space to find a new source of butter to restore balance to their world. On his adventure, he discovered weird and wonderful worlds before his craft fell into a wormhole and was spat out onto a tiny blue planet (which we now know as ‘Earth’). With the help of a friendly butter-loving creature called a ‘humblabub’, or ‘human’, he discovered butter so flavourful, so rich, and so abundant. Butterlandia was saved! Butter Baby adored Earth, and so he remained, making traditional Butterlandian treats for all the friendly humblabubs from his store in Blok M, Jakarta.
- Verbal Identity •
- Visual Identity •
- Character / IP design •
- Brand writing •
- Motion •
- Illustration •
- Art direction •
- Animation •
- Website design •
- Packaging design
Collaborators
- Hero Animation & Character Rigging • Double Up
- Brand Writer • Daniel St. Vincent
- Character Animation • Butter Baby
- Photography • Client supplied
- Store Design & Store Photography • Crosby Studios
The Dinner Ladies
Turning up the heat and heart on dinnertime.
