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A design studio crafting refreshing brands for an ever-changing world β€” with clients from Sydney to Seoul to San Francisco.

Saintly

Blessing the world with that Saintly feeling.

The Dinner Ladies

Turning up the heat and heart on dinnertime.

WHEN Fertility

A fertility company on a mission to ensure no one with ovaries is left wondering about them.

Sonos

Research & Development (Under NDA)

Keen for more? Right this way.

Studio News

Rethinking Beauty Branding

Our Creative Director Ali Ozden shares thoughts on what’s next for beauty branding in The Business of Fashion. Speaking to a shift away from trend-led sameness. (image: BoF)

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Coming soon: QuiteLike

The meal kit for food lovers. Case study coming soon πŸ‘€

Shaping Sustainability: Designing KraveBeauty’s First Refillable Lip Oil

KraveBeauty has always aimed to cut through the noise of the beauty industry by creating skincare products that are educational, sustainable, and free from unnecessary over-consumption. For their latest no-BS innovation, we teamed up with KraveBeauty to design a pretty unforgettable, sustainable (and triangular!) packaging concept for their β€˜Plumptious Lip Jelly’, the world’s first refillable lip oil.

Coming soon: Best of the Bone

Best of the Bone had a cult following but lacked a cohesive brand system. So we ventured into the careful task of finding the essence to hero, without losing the thing that had brought the brand its fame so far. It's a brilliant product and there are good reasons why so many people love it. Here's a glimpse of the overall system and an identity that is packed with personality and nuance. Case study coming soon.

Proudly Featured in BrandNew’s Year in Review!

BrandNew's "The Year in Review" was released at the end of 2024. This annual review is highly respected by designers and marketers worldwide, so we were thrilled to see our work featured multiple times. A big shout-out to The Dinner Ladies and the UF team!

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Meeting booth of our dreams

Our meeting booth was in desperate need of some jazzing up. So we tasked in-house designer and illustrator Joy Li to give it some UF personality and she did not disappoint, delivering this incredible karaoke inspired art installation. Check out the full artwork on our socials.

Winner winner chicken dinner!

We’re over the moon to have taken home a Pinnacle, a Distinction, and six Merit awards at the 2024 AGDA Awards! πŸŽ‰ Our work with When Fertility, The Dinner Ladies, and Monkey Baa Theatre Company is getting some love, and we couldn’t be prouder. Huge thanks to our amazing clients and incredible collaborators for making this possible.

Nala’s Bold New Campaign

When we design brands we often envisage how they may position themselves as a disruptor, and create meaningful change within an industry / category. The best of those brands continue to disrupt and create change long after we've done our work - Nala is a great example of that. With their latest campaign "Sorry to offend you" they are tackling public breastfeeding and celebrating motherhood - and once again disrupting a category. We can't wait to see more!

We're ISTD Award winners!

We’re excited to share that we've won two Certificates of Excellence at the ISTD’s International Typographic Awards! Our work on the Future Super and The Other Art Fair projects were recognised in the Identity category. A huge thank you to our incredible clients and collaboratorsβ€”we’re so fortunate to have worked together to bring these amazing projects to life!

It's Nice That!

'It's Nice That' recently celebrated our Dinner Ladies rebrand project, praising its vibrant and dynamic visual identity. The article highlights how the new design leans into its punk flair and refreshing attitude, capturing the essence of Dinner Ladies with a fresh, engaging look.

Check it out

Pushing the boundaries of sustainability

Congrats Zero Co! πŸ‘πŸ‘πŸ‘

A brand-shift and packaging project we were honoured to work on (we'll share more later.) For now though, we're so happy to see Zero Co launching this brave and meaningful new direction for their product range.

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New work for SBS

We recently had the privilege of creating the artwork for the new SBS podcast, Grand Gestures. A heartwarming listen that shares the memorable stories, traditions and folklores that are passed down through inter-generational connections. If you want to tug on those heartstrings in the best way possible, go check it out.

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