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A design studio crafting refreshing brands for an ever-changing world β€” with clients from Sydney to San Fran to Seoul.

The Dinner Ladies

Turning up the heat and heart on dinnertime.

WHEN Fertility

A fertility company on a mission to ensure no one with ovaries is left wondering about them.

Sonos

Research & Development (Under NDA)

Wholesome

A whole new way to do some good.

Keen for more? Right this way.

Studio News

We are BEST Award winners!

We are thrilled to have won 2 Golds, a Silver and 3 Bronze awards at the 2024 Best Design Awards!Β 

We are so lucky to have worked on such great projects, so a huge thank you to our clients and our awesome collaborators!

Queen of the sunshine!

We are thrilled to welcome Mary Morrish as the newest member of the UF team! Mary has joined us from UTS, where she graduated with a degree in Visual Communication Design. She's got a passion for typography, illustration, and making things move. Mary views the sun as her personal mascot of positivity, and as the self-proclaimed queen of the sunshine, she's here to sprinkle a little extra brilliance into our studio. When she's not basking in the sun's glorious rays, you can find her listening to obscure Welsh bands, drinking large quantities of tea or just following the sunlight wherever it leads.

Nala’s Bold New Campaign

When we design brands we often envisage how they may position themselves as a disruptor, and create meaningful change within an industry / category. The best of those brands continue to disrupt and create change long after we've done our work - Nala is a great example of that. With their latest campaign "Sorry to offend you" they are tackling public breastfeeding and celebrating motherhood - and once again disrupting a category. We can't wait to see more!

Pushing the boundaries of sustainability

Congrats Zero Co! πŸ‘πŸ‘πŸ‘

A brand-shift and packaging project we were honoured to work on (we'll share more later.) For now though, we're so happy to see Zero Co launching this brave and meaningful new direction for their product range.

Read more

It's Nice That!

'It's Nice That' recently celebrated our Dinner Ladies rebrand project, praising its vibrant and dynamic visual identity. The article highlights how the new design leans into its punk flair and refreshing attitude, capturing the essence of Dinner Ladies with a fresh, engaging look.

Check it out

Piece of Mind

Sometimes all we need to find some peace of mind is a reason to relish staying in. Introducing our 3 limited-edition 1000 piece puzzles. Designed by none other than our talented in house illustrators Joy Li, Lucy McGinley and Jack Forrest to bring you some well deserved piece of mind.Β 

Shop the puzzles

New work for SBS

We recently had the privilege of creating the artwork for the new SBS podcast, Grand Gestures. A heartwarming listen that shares the memorable stories, traditions and folklores that are passed down through inter-generational connections. If you want to tug on those heartstrings in the best way possible, go check it out.

Learn more

Meeting booth of our dreams

Our meeting booth was in desperate need of some jazzing up. So we tasked in-house designer and illustrator Joy Li to give it some UF personality and she did not disappoint, delivering this incredible karaoke inspired art installation. Check out the full artwork on our socials.

Coming soon πŸ˜‡

Last year we had the pleasure of working with the founders of heavenly freshness, proprietors of the coveted β€œnew butt” confidence, Saintly.Β From strategy and naming, verbal and visual identity, through to packaging and web design, we helped them launch heavenly toilet upgrades to the world.Β Case study coming soon…

TBI shows us some love! πŸ’›

The Brand Identity celebrated our When Fertility branding project for its warm and approachable identity. The article discussed how our design strips away the fear surrounding fertility, creating a comforting and engaging brand presence. It’s a wonderful recognition of how we’ve made a sensitive topic more accessible and supportive.

Check it out

Uffsite 2024

You can't spell fun without UF and our annual Uffsite is a true testament to this. Mix together a whacky dress up theme, poolside mojitos and karaoke and you have yourself a bonding weekend that dreams (and nightmares) are made of.

A world of flossibilties

We love seeing our clients killing it! Flaus' founder and CEO Samantha Coxe recently jumped into the Shark Tank and secured a successful investment with Candace Nelson. Can't wait to see what's next for the world's first electric flosser! πŸ¦·πŸ’š

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