A design studio crafting refreshing brands for an ever-changing world β with clients from Sydney to Seoul to San Francisco.
Studio News
We Made the D&AD Shortlist!
Weβre proud to share that our work for The Dinner Ladies has been shortlisted for a D&AD Award in the βBrand Voice β Writing for Designβ category. Working with brand writer Cat Wall, this project gave us the chance to craft a tone that channels the warmth, confidence, and quietly rebellious spirit of its founders set to the unique, time-sensitive cadences of dinnertime. Winners are announced this Thursday in London, wish us luck! π
Rethinking Beauty Branding
Our Creative Director Ali Ozden shares thoughts on whatβs next for beauty branding in The Business of Fashion. Speaking to a shift away from trend-led sameness. (image: BoF)
Shaping Sustainability: Designing KraveBeautyβs First Refillable Lip Oil
KraveBeauty has always aimed to cut through the noise of the beauty industry by creating skincare products that are educational, sustainable, and free from unnecessary over-consumption. For their latest no-BS innovation, we teamed up with KraveBeauty to design a pretty unforgettable, sustainable (and triangular!) packaging concept for their βPlumptious Lip Jellyβ, the worldβs first refillable lip oil.
We're ADC winners!
We are absolutely thrilled to announce weβve scored ourselves a Bronze Cube at the ADC Global Awards for our brand illustration series for The Dinner Ladies. Working withΒ Jake Foreman, we drew inspiration from traditional tattoo art to craft a suite of illustrations that serve as both storytelling tools and branding assets.
Weβre very proud to see this work recognised on the global stage. Huge thanks to The Dinner Ladies and our incredible collaborators for making it all possible.
Coming soon: Best of the Bone
Best of the Bone had a cult following but lacked a cohesive brand system. So we ventured into the careful task of finding the essence to hero, without losing the thing that had brought the brand its fame so far. It's a brilliant product and there are good reasons why so many people love it. Here's a glimpse of the overall system and an identity that is packed with personality and nuance. Case study coming soon.
Proudly Featured in BrandNewβs Year in Review!
BrandNew's "The Year in Review" was released at the end of 2024. This annual review is highly respected by designers and marketers worldwide, so we were thrilled to see our work featured multiple times. A big shout-out to The Dinner Ladies and the UF team!
Meeting booth of our dreams
Our meeting booth was in desperate need of some jazzing up. So we tasked in-house designer and illustrator Joy Li to give it some UF personality and she did not disappoint, delivering this incredible karaoke inspired art installation. Check out the full artwork on our socials.
Winner winner chicken dinner!
Weβre over the moon to have taken home a Pinnacle, a Distinction, and six Merit awards at the 2024 AGDA Awards! π Our work with When Fertility, The Dinner Ladies, and Monkey Baa Theatre Company is getting some love, and we couldnβt be prouder. Huge thanks to our amazing clients and incredible collaborators for making this possible.
Nalaβs Bold New Campaign
When we design brands we often envisage how they may position themselves as a disruptor, and create meaningful change within an industry / category. The best of those brands continue to disrupt and create change long after we've done our work - Nala is a great example of that. With their latest campaign "Sorry to offend you" they are tackling public breastfeeding and celebrating motherhood - and once again disrupting a category. We can't wait to see more!
We're ISTD Award winners!
Weβre excited to share that we've won two Certificates of Excellence at the ISTDβs International Typographic Awards! Our work on the Future Super and The Other Art Fair projects were recognised in the Identity category. A huge thank you to our incredible clients and collaboratorsβweβre so fortunate to have worked together to bring these amazing projects to life!
It's Nice That!
'It's Nice That' recently celebrated our Dinner Ladies rebrand project, praising its vibrant and dynamic visual identity. The article highlights how the new design leans into its punk flair and refreshing attitude, capturing the essence of Dinner Ladies with a fresh, engaging look.
New work for SBS
We recently had the privilege of creating the artwork for the new SBS podcast, Grand Gestures. A heartwarming listen that shares the memorable stories, traditions and folklores that are passed down through inter-generational connections. If you want to tug on those heartstrings in the best way possible, go check it out.